It is fascinating to watch technological innovation re-shape the low & no market in real time. In the last four years alone, the level of investment in the sector has allowed brands to reformulate and reshape their drinks in pursuit of better and better taste.
It’s a far cry from the dark days of the category still sneered at by the uninitiated.
Take Peroni’s latest launch, Peroni Nastro Azzuro 0.0%. Replacing Peroni’s previous non-alcoholic beer, Libera, it’s claimed to be virtually indistinguishable from the real thing, thanks to a massive investment in new kit at Peroni’s brewery in Rome.
Or there’s Hardy’s, which has fired a shot across the bow of its rivals with the launch of a new trio of de-alcoholised wines it is touting as offering a revolution in taste, in a subcategory of low & no that has arguably struggled the hardest to convince shoppers of its merits.
The significance of these launches should not be underplayed: these are big brands, with deep pockets. And if these launches taste as close to the core drinks as their owners claim, they will surely help broaden the appeal of non-alcoholic drinks even further.
Here’s to science!
So what’s in this newsletter?
First up, The Grocer rounds up the latest NPD in the category and looks at recent investment news. Then, Beverage Daily shines a light on the potential for functional drinks in alcohol-free
Low2NoBev 2022 will take place from 26-28 September at London’s Olympia. For more information on the show, visit www.low2nobev.com
Functional drinks are focus point in alcohol-free: ‘The products that stand out are the ones taking on next level innovation'
BeverageDaily.comCarlsberg’s four pillars for portfolio growth
Peroni launches non-alcoholic lager it claims is virtually identical to real thing
Hardys enters non-alcoholic wines market with launch of Zero trio
Vita Coco launches CBD-infused cola drink into Sainsbury’s
Small Beer to ramp up brewing capacity as demand for low & no booms
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