L2N Sep 20 green nd

Beer has long led the charge in low & no. But, as exclusive data reveals in The Grocer (see below), wines and spirits are now picking up the charge in retail and had a tremendous Dry January, with serious off-trade sales gains for the likes of Nosecco, McGuigan Zero, and Kopparberg Alcohol Free.

Meanwhile supermarket sales of some major non-alcoholic beer brands dipped in versus January last year. But that shouldn’t be read into too much. It simply suggests that there are now more options on the market and consumers are broadening their repertoires. Non-alcoholic beer sales were still up 17% over the year to 29 January [NielsenIQ]. And this data doesn’t cover the on-trade.

And despite the shocks current events have sent through the global economy since the start of the year, cash is still flowing into the low & no sector. Check out coverage of the latest fundraising and investments below.

So what’s in this newsletter?

First up, The Grocer shines a light on NPD and investment in the sector. Then Beverage Daily takes a look at how Carlsberg is planning to grow low & no across Asia.

Low2NoBev 2022 will take place from 26-28 September at London’s Olympia. For more information on the show, visit www.low2nobev.com

Fundraising bids launched by distillery and low-alcohol beer business

Nirvana Brewery kicks off funding drive to capitalise on boom in overseas demand for low-alcohol beer


Carlsberg eyes up Asia as next opportunity in alcohol-free

No and low alcohol options will be ‘vital’ to beer category growth: CGA

Booze-free spirits brand Lyre’s brings in investment banker to ramp up growth

Spirits soar this Dry January as non-alcoholic beers slip


 If you would like to receive our monthly newsletter just register here...