A spot of news from team Low2NoBev: this year’s show is moving. Instead of The Old Truman Brewery, this year’s exhibition will be held at London’s Olympia alongside the Big Hospitality Expo from 26-28 September. You can check out The Grocer’s coverage of the move for more info.It’s not just our show that is evolving. Non-alcoholic suppliers across the world are broadening the range of ingredients and trends they are working with – take Budweiser, for instance, which in India has launched an energy drink called Budweiser Beats. It is billing the drink as a “natural progression” for the non-alcoholic category.Or, closer to these shores, there’s tighter competition from soft drinks makers like Belvoir, who are tapping the ‘botanical’ cues used by the non-alcoholic spirits category to appeal to a wider range of drinkers.So what’s in this newsletter?First up, Beverage Daily asks what we can learn from this year’s Dry January.
Then The Grocer shines a spotlight on recent non-alcoholic NPD, while the Morning Advertiser mulls the level of understanding consumers have when it comes to the category.Low2NoBev 2022 will take place from 26-28 September at London’s Olympia. For more information on the show, visit www.low2nobev.com.
MorningAdvertiser.co.ukOnly 5.1% of customers understand the difference between 'no' and 'low' alcohols
TheGrocer.co.uk14 alcohol-free drinks launching for Dry January 2022
MorningAdvertiser.co.ukBrewDog launches charity beer SAD AF
BeverageDaily..co.ukCocktails with a non-alcoholic twist: Bacardi widens portfolio of non-alcoholic spirits
BeverageDaily.comWhat have we learned from Dry January 2022?
TheGrocer.co.ukHeineken supplies new year cheers for non-booze drinkers
BeverageDaily.comNo- and low-alcohol category value in key global markets nears $10bn
TheGrocer.co.ukHow brands are marketing high-strength gins for Dry January
MorningAdvertiser.co.ukM&B increases non-alcoholic beer range with Big Drop
TheGrocer.co.ukBelvoir Farm adds Botanical Sodas to tap low & no trend
TheGrocer.co.ukLow2NoBev: low & no-alcohol trade show moves to new venue for 2022
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