Christmas might be occupying the thoughts of most food and drink brands, but for the low & no sector, there’s an equally – if not more – lucrative season following straight after. We’re talking, of course, about Dry January. An estimated 6.5 million brits are planning to take part this year, and for the first time, the campaign has named two brands – Lucky Saint and Lyre’s – as official drinks partners. More signs of health: this month saw Lyre’s – which is now sold in 60 markets – rake in a massive £20m investment which will help it scale up across the globe. Meanwhile Heineken has set its sights on recreating the phenomenal retail success of Heineken 0.0 in retail in the world of draught beers. However, news of the Omicron variant does raise questions for the industry if its spread causes further restrictions on socialising and hospitality. No one wants that. Still, nothing is certain. And for the moment, the sector can enter December and cap off the year satisfied in the unstoppable growth of low & no. See you all in 2022! So what’s in this newsletter? First up, The Grocer looks at UK plans for Dry January and recent investment in Lyre’s. Then, Beverage Daily examines how one brand is shaking up the conventional thinking on multipacks. TheGrocer.co.ukLucky Saint to become official beer of Dry January TheGrocer.co.ukLyre’s valued at £270m in largest funding round for the alcohol-free brand   BeverageDaily.com ‘Redefining the drinking experience’: Primer Hard Seltzer launches with non-alcoholic and alcoholic versions in the same multi-pack TheGrocer.co.ukFeragaia secures backing from Danish billionaire Anders Povlsen TheGrocer.co.ukErdinger Alkoholfrei to back Move Against Cancer’s ‘5K Your Way’ initiative in 2022 BeverageDaily.comHeineken launches Heineken 0.0 on draught: ‘This brings no and low alcohol beer from the periphery into the mainstream’    If you would like to receive our monthly newsletter just register here... 
 

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Christmas might be occupying the thoughts of most food and drink brands, but for the low & no sector, there’s an equally – if not more – lucrative season following straight after. We’re talking, of course, about Dry January. An estimated 6.5 million brits are planning to take part this year, and for the first time, the campaign has named two brands – Lucky Saint and Lyre’s – as official drinks partners.

More signs of health: this month saw Lyre’s – which is now sold in 60 markets – rake in a massive £20m investment which will help it scale up across the globe. Meanwhile Heineken has set its sights on recreating the phenomenal retail success of Heineken 0.0 in retail in the world of draught beers.

However, news of the Omicron variant does raise questions for the industry if its spread causes further restrictions on socialising and hospitality. No one wants that.

Still, nothing is certain. And for the moment, the sector can enter December and cap off the year satisfied in the unstoppable growth of low & no. See you all in 2022!

So what’s in this newsletter?

First up, The Grocer looks at UK plans for Dry January and recent investment in Lyre’s. Then, Beverage Daily examines how one brand is shaking up the conventional thinking on multipacks.


TheGrocer.co.uk
Lucky Saint to become official beer of Dry January

TheGrocer.co.uk
Lyre’s valued at £270m in largest funding round for the alcohol-free brand

  BeverageDaily.com 
‘Redefining the drinking experience’: Primer Hard Seltzer launches with non-alcoholic and alcoholic versions in the same multi-pack

TheGrocer.co.uk
Feragaia secures backing from Danish billionaire Anders Povlsen

TheGrocer.co.uk
Erdinger Alkoholfrei to back Move Against Cancer’s ‘5K Your Way’ initiative in 2022

BeverageDaily.com
Heineken launches Heineken 0.0 on draught: ‘This brings no and low alcohol beer from the periphery into the mainstream’

 

 If you would like to receive our monthly newsletter just register here...