L2N Sep 20 green nd

Low and non-alcoholic wine is still lagging behind beer and cider. While the likes of Heineken 0.0 and Seedlip rake in the millions, no booze-less wine brand is yet to really touch their level of success.

Why? It’s arguably much harder to make a palatable non-alcoholic wine than it is a beer, for one – alcohol being – in the opinions of many – essential to the taste and mouthfeel of decent wine.

But that isn’t stopping innovative brands in the sector trying. And recent NPD shows by turning to more unorthodox ingredients they may be able to do so.

Take Jing, billed as an ‘alcohol-free champagne alternative’ that launched this month, made with filtered water, jasmine-infused green tea, tartaric acid and carbon dioxide.

Of course. there’s very little that even resembles the ingredients of a good fizz in the drink itself. But it goes to show that, when it comes to innovation in this category, there’s no need to be limited to specific ingredients or production methods if you can tap the occasion well.

So what’s in this newsletter?

First, The Grocer looks at the most recent low & non-alcoholic NPD. Then Beverage Daily takes the reins from an international angle.

Low2NoBev 2022 will take place on 8-9 June at the Old Truman Brewery in London. For more information on the show, visit www.low2nobev.com


Jing launches alcohol-free sparkling tea 'champagne alternative


Nelson’s moves into low & no with ‘Naughtical’ 0% spirits duo


Constellation Brands acquires minority stake in adaptogen-infused Hop Wtr

Athletic Brewing Co: ‘Pioneering a (non-alcoholic) craft beer revolution’


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