So that’s that – the first annual Low2NoBev show is done and dusted. And what a show it was.
After being postponed twice, due to the pandemic, it opened its doors on 9 – 10 June, allowing the industry to meet in person for the first time. Over 150 low and non-alcoholic drinks brands exhibited, drawing a crowd of visitors from across the on and off-trade.
It was impossible not to be struck by the sheer diversity between the brands showing off their wares. From 3% abv beers to non-alcoholic spirits, soft drinks and kombuchas to virtuous fizz, it was a testament to the standard of innovation and quality in the fledgling sector.
Our Quench Live stage, meanwhile, played host to an engrossing series of talks and debates on crucial issues for the sector, such as labelling, legislation, marketing and retailing.
Plans for next year’s show are already underway. In the meantime, Lumina Intelligence has created an exclusive report on the category, packed with need-to-know data. You can find it here.
So what’s in this newsletter?
First, The Grocer looks at some of the challenges still faced by the category, as well as the latest NPD and funding news. Then Beverage Daily asks what the future holds for the category.
Low2NoBev 2022 will take place on 8-9 June at the Old Truman Brewery in London. For more information on the show, visit www.low2nobev.com
s pioneering a new wine alternative. Then there’s the usual round up of NPD.