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And just like that, we’re into what looks like the final stretch of Covid restrictions. If all goes to plan, within just over a month Brits will be able to dine, drink and gather to their heart’s desire.

The low & non-alcoholic drinks sector has thrived in the face of massive challenges over the last year: the latest Kantar read for the year ending 21 February 2021 shows growth of a whopping 50.7% to £217.1m for the category, and that’s just in physical retail, so omits some of the tremendous gains won by brands in e-commerce and DTC.

As The Grocer’s Low & No category report reveals this month, every sector of low & no saw double digit growth over the last year – apart from one: RTDs, sales of which fell.

However, this could be set to change, quickly. At least if the likes of Diageo and Strykk have anything to say about it. Both brands launched 0% RTDs this month, in a bid to tap the moderation trend in on-the-go just in time for the summer.

The countdown begins

There’s now just over one month until the inaugural Low2NoBev show kicks off at The Old Truman Brewery in London. Don’t forget to register at low2nobev.com, where we’ve just published a full list of all the exhibitors.

We can’t wait to welcome you to the show.

So what’s in this newsletter?

First, The Grocer gives the lowdown on the category’s performance in 2020 with an exclusive report packed with data. Then, there’s the usual round-up of NPD.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

The new puritans: low & no alcohol category report 2021

As the low & no category takes off, are retailers getting it right?

Heineken to have 2 zero-alcohol options in most markets by 2023


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Heineken to have 2 zero-alcohol options in most markets by 2023

No-alcohol Gordon’s racks up £1m sales in one month on the market

Non-alcoholic RTD sector grows with launches from Strykk and Gordon’s

Shepherd Neame launches first low-alcohol beer, Brothers unveils new flavour duo


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