The words ‘this too shall pass’ were never more poignant than in 2020 and early 2021. But after what seems like an eternity shut down, the on trade (or at least those businesses lucky enough to have outdoor seating) will slowly begin to re-open this month. Which, for many suppliers, will hopefully mean a massive uplift in trade.
There is still much uncertainty as to whether it will be back for good. The situation may change, after all, if surge again. Hence for many brands and operators, the coming weeks will be met with bated breath.
With events too able run from May 17th, the low and non-alcoholic drinks community will be able to reunite at the Lo2NoBev show in June. We look forward to welcoming you.
So what’s in this newsletter?
First, The Grocer and The Morning Advertiser take a look at the latest NPD in the category. Then Beverage Daily shines a light on an Antipodean brand planning to make waves in the UK.
The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com