L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

After almost a year with no pubs (barring a few months in 2020) brands are understandably eager to see the on-trade start up again. For low and non-alcoholic brewers in particular, the next stage of domination will mean breaking out of back-bar fridges and onto consumer-facing fonts.

This will be no easy feat. Bar space is hard to come by, not just because of the stigma that sadly remains around low and non-alcoholic drinks, but thanks to the tied pub model and, occasionally, competition from bigger suppliers.

Still, as Lucky Saint founder Luke Boase argues in this week’s video panel discussion, cracking the draught market will be absolutely critical for the category to continue along its skyward trajectory.

Follow the link below to watch the entire discussion on the category and its future, hosted by The Grocer’s food & drink editor Daniel Woolfson and featuring Boase, Thomson & Scott founder Amanda Thomson and Fungtn Adaptogenic Beer founder Zoey Henderson.

So what’s in this newsletter?

First, you can catch up with the founders of three of the sector’s most exciting brands by watching Low2NoBev’s latest video discussion. Then, The Grocer looks at some of the latest launches and investment in the category, and Beverage Daily examines what low alcohol RTDs can learn from beer.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

Watch the low and no founders episode ▶