L2N Sep 20 green nd


L2N leaderboard newsletter video discussion

Brewers have been at each other’s throats over how to label low and non-alcoholic beers for some time. And now, with recent growth in non-alcoholic spirits, the debate is spreading to pastures new.

So much so, that the Wine & Spirits Trade Association last month moved to crack down on “confusion” with new guidance for suppliers. For drinks with a maximum abv of 1.2%, which are created using a distillate base or containing a defined spirit as an “influencing ingredient”, it recommends suppliers should refer to the presence of that spirit in the brand name, such as “low-alcohol spirit made with gin”. Drinks with no alcohol in them, meanwhile, should have no mention of any alcoholic drink in their name, it continues.

This may prove controversial, because many brands are keen to play up their drinks as a like for like replacement for gin, vodka or rum. Associating a brand with a classic cocktail or a serve also makes it easier for shoppers to understand how to mix and approach them.

And so the debate rages on…

So what’s in this newsletter?

First up, The Grocer takes a look at NPD in the sector and shines a light on recent M&A and investment news. Then Beverage Daily examines how cocktail drinkers are moving outside their comfort zones – and the potential benefits for low and non-alcoholic drinks.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

The Evolving Low and No Landscape Panel Debate - Watch now!


WSTA cracks down on “confusion” in low & no-alcohol with new guidance


Square Root and Cloudwater join forces for limited-edition grapefruit soda

CleanCo raises glass to £7m investment as nolo category booms



300x250 find out more

Consumers are moving outside their cocktail comfort zones – and that’s good news for low to no, says Bacardi

‘Drinks with 1.2% ABV or under clearly do not satisfy the definition for gin’: Gin Guild


Six new alcohol-free beers to try this Dry January


Five low & no alcohol spirits launching for Dry January 2021

Aldi tops up low & no beers, ciders and spirits lineup for Dry January


Suntory Beer unveils business strategy for 2021


 If you would like to receive our monthly newsletter just register your interest here...