L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

Talk about turmoil. Christmas and the New Year are meant to be a time of taking stock and gratitude. But if ever a year deserved to be struck from collective memory, this was it.

For the low & no sector, 2020 has brought immeasurable challenge. Particularly with the uniquely depressing outlook still faced by much of the hospitality industry. But it has also created opportunities: many low & no brands have reaped much success by boldly pivoting into DTC and e-commerce.

So what’s the future of low & no in this evolving landscape? Seeking to answer this question, Low2NoBev held a (virtual) panel discussion this month with a selection of industry experts. You can view the talk via the link below.

So what’s in this newsletter?

Firstly, The Grocer reports on Guinness’ recall of its much-hyped non-alcoholic version. Then Beverage Daily looks at how the category is evolving around the world and shines a light on Lagunitas’ new non-alcoholic brew.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

The Evolving Low and No Landscape Panel Debate - Watch now!