L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

Guinness 0.0% could be a game changer. Diageo’s booze-less stout hit the market in October to what can only be described as an absolute storm of publicity, after four years in development.

While there are alcohol-free craft stouts on the market, a mass market 0% version of this kind of beer – and of a brand as singular as Guinness – means countless shoppers who haven’t yet bought into low and no (Guinness drinkers are famously loyal) now have a reason to try the category.

Part of the reason Heineken 0.0 has been such a success is because it delivered on taste at a time when other alcohol-free lagers were failing to do so. If Guinness can pull the same trick, Diageo shareholders will be laughing all the way to the bank.

So what’s in this newsletter?

First, The Grocer gets the lowdown on the latest low and non-alcoholic NPD. Then Beverage Daily shines a light on why millennials are turning to alcohol-free beers in lockdown.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

 

TheGrocer.co.uk
Guinness goes alcohol-free with new 0.0% beer

BeverageDaily.com 
Heineken consumer study: Millennials are turning to alcohol-free beer during COVID-19

TheGrocer.co.uk  
Low-alcohol brewery Small Beer smashes crowdfund campaign

 

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TheGrocer.co.uk
Hard seltzer startup Drty Drinks secures £500k cash boost from angel investors

TheGrocer.co.uk
The Naked Collective makes debut with pair of ‘super drink’ ranges


 

BeverageDaily.com   
Why kombucha is one to watch in the low/no alcohol market

TheGrocer.co.uk
Jonny Wilkinson’s No 1 Living brand adds kombucha shots and kefir waters


TheGrocer.co.uk
Gusto launches pair of Super DC vitamin-boosted drinks

 


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