L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

Can you hear that? It’s the sound of a thousand collective wallets opening. The past month has seen an unholy amount of investor cash splashed on the low & no sector. Which is massively encouraging, given the how the last six months have panned out for the world and its economies in general.


It’s not small figures either. Lyre’s has raised £9m. Clean Liquor Co has raised £7m. Drynks Unlimited has netted £1m. What a show of faith in the category.


It’s plain to see why the purse strings have been loosened. Tesco, the UK’s biggest supermarket, has gone full throttle for low & no category in its latest range review. Sales are surging. And bigger brands are finally entering the low & no spirits game, with plans to take it up a notch.


Whatever the coming months bring, the omens for low & no are good.


So what’s in this newsletter?


Firstly, The Grocer looks at how bigger brands could reshape the low & no spirits category, and rounds up the latest deals and NPD, while Beverage Daily examines why low & no brands are becoming investment darlings.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

 

TheGrocer.co.uk
How bigger brands are hoping to redefine the low & no spirits game

BeverageDaily.com
Attracting investment: How non-alcoholic brands are taking their business to the next level

TheGrocer.co.uk
Tesco lists more low & no in overhaul of beer and cider range

 

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TheGrocer.co.uk
Low & no alcohol sales surge as part of Brits’ ‘behavioural change’

BeverageDaily.com
Freestar becomes first alcohol-free beer brand to attain B Corp statusEntrepreneurs tap into Canada's low-alcohol movement: ‘It all started with a chemistry set we ordered on Amazon…’

TheGrocer.co.uk

Salcombe Distilling Co launches alcohol-free spirit

TheGrocer.co.uk
Drynks Unlimited secures £1m investment to boost production growth


HW Digital Ads New MPU2

TheGrocer.co.uk
Clean Liquor Co rebrands ahead of major NPD push and US debut

TheGrocer.co.uk 
Beavertown launches first alcohol-free beer Lazer Crush


TheGrocer.co.uk

Non-alcoholic spirits brand Lyre’s raises £9m in growth funds

TheGrocer.co.uk

Something & Nothing smashes crowdfunding target as it plans alcoholic seltzer launch

BeverageDaily.com
Non-alcoholic spirits: Pernod Ricard’s top 4 predictions for the future


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