A NEW SHOW FOR A NEW ERA IN DRINKS Can you hear that? It’s the sound of a thousand collective wallets opening. The past month has seen an unholy amount of investor cash splashed on the low & no sector. Which is massively encouraging, given the how the last six months have panned out for the world and its economies in general. It’s not small figures either. Lyre’s has raised £9m. Clean Liquor Co has raised £7m. Drynks Unlimited has netted £1m. What a show of faith in the category. It’s plain to see why the purse strings have been loosened. Tesco, the UK’s biggest supermarket, has gone full throttle for low & no category in its latest range review. Sales are surging. And bigger brands are finally entering the low & no spirits game, with plans to take it up a notch. Whatever the coming months bring, the omens for low & no are good. So what’s in this newsletter? Firstly, The Grocer looks at how bigger brands could reshape the low & no spirits category, and rounds up the latest deals and NPD, while Beverage Daily examines why low & no brands are becoming investment darlings. The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com   TheGrocer.co.ukHow bigger brands are hoping to redefine the low & no spirits game BeverageDaily.comAttracting investment: How non-alcoholic brands are taking their business to the next level TheGrocer.co.ukTesco lists more low & no in overhaul of beer and cider range   TheGrocer.co.ukLow & no alcohol sales surge as part of Brits’ ‘behavioural change’BeverageDaily.comFreestar becomes first alcohol-free beer brand to attain B Corp statusEntrepreneurs tap into Canada's low-alcohol movement: ‘It all started with a chemistry set we ordered on Amazon…’TheGrocer.co.ukSalcombe Distilling Co launches alcohol-free spiritTheGrocer.co.ukDrynks Unlimited secures £1m investment to boost production growth TheGrocer.co.ukClean Liquor Co rebrands ahead of major NPD push and US debutTheGrocer.co.uk Beavertown launches first alcohol-free beer Lazer Crush TheGrocer.co.ukNon-alcoholic spirits brand Lyre’s raises £9m in growth funds TheGrocer.co.uk Something & Nothing smashes crowdfunding target as it plans alcoholic seltzer launch BeverageDaily.comNon-alcoholic spirits: Pernod Ricard’s top 4 predictions for the future  If you would like to receive our monthly newsletter just register your interest here...