Can you hear that? It’s the sound of a thousand collective wallets opening. The past month has seen an unholy amount of investor cash splashed on the low & no sector. Which is massively encouraging, given the how the last six months have panned out for the world and its economies in general.
It’s not small figures either. Lyre’s has raised £9m. Clean Liquor Co has raised £7m. Drynks Unlimited has netted £1m. What a show of faith in the category.
It’s plain to see why the purse strings have been loosened. Tesco, the UK’s biggest supermarket, has gone full throttle for low & no category in its latest range review. Sales are surging. And bigger brands are finally entering the low & no spirits game, with plans to take it up a notch.
Whatever the coming months bring, the omens for low & no are good.
So what’s in this newsletter?
Firstly, The Grocer looks at how bigger brands could reshape the low & no spirits category, and rounds up the latest deals and NPD, while Beverage Daily examines why low & no brands are becoming investment darlings.
The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com