A NEW SHOW FOR A NEW ERA IN DRINKS
It has been fascinating to see how influential the rise of low and non-alcoholic drinks trend has been on innovation in traditional booze. Even new launches from established names like Echo Falls (which this week made its debut in hard seltzers) are now targeted at drinkers who want to moderate.
For some this has come in the form of reduced alcohol content. For others a pivot towards a classier, ‘spritz’ aesthetic in packaging. Some are even positioning themselves as low alcohol despite being in many cases as alcoholic as full-strength counterparts. Which arguably merits an eyebrow raise.
Regardless, imitation is the sincerest form of flattery. That full-strength booze brands are desperate to jump on the bandwagon can only be taken as a vote of confidence in the low and non-alcoholic sector.
So what’s in this newsletter?
First, The Grocer looks at how consumption has changed over the past months, and casts an eye at some outré, functional NPD. Then Beverage Daily examines why one nitro tea supplier thinks it can crack the low and non-alcoholic market.
The Low2NoBev exhibition will take place at London’s Kensington Olympia from 9 - 10 June 2021. For more information visit low2nobev.com
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