A NEW SHOW FOR A NEW ERA IN DRINKS Is there a light at the end of the tunnel, now Brits can finally return to the nations pubs, bars and restaurants? It is certainly a massive relief for businesses across not just the low and non-alcoholic sector but the entire drinks world. That retail sales of low and non-alcoholic drinks have grown vigorously since Brits entered lockdown has been nothing short of a godsend. It proves this category is here to stay. Let us hope that the reinvigorated on-trade is, too. More proof of its mainstream chops: Lucky Saint has become the first non-alcoholic brewery to join the British Beer & Pub Association, while Freestar has become the first to win B-corp status – no small feat. So what’s in this newsletter? First, The Grocer rounds up some of the most innovative low and non-alcoholic NPD to hit shelves over the last month. Then, Beverage Daily takes a look at Borrago, the non-alcoholic spirit making waves in the UAE. The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com   TheGrocer.co.ukBritish Honey Co launches ultra-low alcohol gin & tonic RTD TheGrocer.co.ukFirst no-booze brewery Lucky Saint joins the BBPA BeverageDaily.comBorrago launches its non-alcoholic spirit in Dubai   TheGrocer.co.ukWaitrose sees sales surge for low & no drinks TheGrocer.co.ukFreestar becomes first alcohol-free beer brand to attain B Corp status TheGrocer.co.ukNon-alcoholic, low-calorie lager Unltd makes debut    If you would like to receive our monthly newsletter just register your interest here...