A NEW SHOW FOR A NEW ERA IN DRINKS
Is there a light at the end of the tunnel, now Brits can finally return to the nations pubs, bars and restaurants? It is certainly a massive relief for businesses across not just the low and non-alcoholic sector but the entire drinks world.
That retail sales of low and non-alcoholic drinks have grown vigorously since Brits entered lockdown has been nothing short of a godsend. It proves this category is here to stay. Let us hope that the reinvigorated on-trade is, too.
More proof of its mainstream chops: Lucky Saint has become the first non-alcoholic brewery to join the British Beer & Pub Association, while Freestar has become the first to win B-corp status – no small feat.
So what’s in this newsletter?
First, The Grocer rounds up some of the most innovative low and non-alcoholic NPD to hit shelves over the last month. Then, Beverage Daily takes a look at Borrago, the non-alcoholic spirit making waves in the UAE.
The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com
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