L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

Is there a light at the end of the tunnel, now Brits can finally return to the nations pubs, bars and restaurants? It is certainly a massive relief for businesses across not just the low and non-alcoholic sector but the entire drinks world.

That retail sales of low and non-alcoholic drinks have grown vigorously since Brits entered lockdown has been nothing short of a godsend. It proves this category is here to stay. Let us hope that the reinvigorated on-trade is, too.

More proof of its mainstream chops: Lucky Saint has become the first non-alcoholic brewery to join the British Beer & Pub Association, while Freestar has become the first to win B-corp status – no small feat.

So what’s in this newsletter?

First, The Grocer rounds up some of the most innovative low and non-alcoholic NPD to hit shelves over the last month. Then, Beverage Daily takes a look at Borrago, the non-alcoholic spirit making waves in the UAE.

The Low2NoBev exhibition will take place at London’s Old Truman Brewery from 9 - 10 June 2021. For more information visit low2nobev.com

 

TheGrocer.co.uk
British Honey Co launches ultra-low alcohol gin & tonic RTD

TheGrocer.co.uk
First no-booze brewery Lucky Saint joins the BBPA

BeverageDaily.com
Borrago launches its non-alcoholic spirit in Dubai

 

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TheGrocer.co.uk
Waitrose sees sales surge for low & no drinks

TheGrocer.co.uk
Freestar becomes first alcohol-free beer brand to attain B Corp status

TheGrocer.co.uk
Non-alcoholic, low-calorie lager Unltd makes debut

 

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