A NEW SHOW FOR A NEW ERA IN DRINKS
With the onset of the coronavirus crisis and the UK’s lockdown inevitably came fears that innovation would be curtailed. And while the current insanity has come with a tremendous amount of economic hardship, it is incredibly encouraging to see that – for low and non-alcoholic drinks producers – innovation has not stopped.
In fact, April was a tremendous month for low and non-alcoholic NPD. Case in point: much-feted London brewery Beavertown has entered the fray with a 2.8% ‘Super Session IPA’. Budweiser has switched up Budweiser Prohibition for the new Bud Zero. And, slightly surreally, BrewDog has teamed up with crushingly heavy metal band Lamb of God to release a non-alcoholic craft beer.
The Grocer has published a deep dive into the category with exclusive sales data, offering a cohesive look at the winners, losers and challengers pioneering low and non-alcoholic drinks in the off-trade, as drinks fly from supermarket shelves. We’re offering the report for free to Low2NoBev subscribers here.
So what’s in this newsletter?
NPD, as far as the eye can see, from the aforementioned heavy metal-inspired craft beer to new low-calorie liquors. Plus, Beverage Daily examines how brands can replace the ‘punch’ of alcohol in their drinks.
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