L2N Sep 20 green nd

A NEW SHOW FOR A NEW ERA IN DRINKS

 

With the onset of the coronavirus crisis and the UK’s lockdown inevitably came fears that innovation would be curtailed. And while the current insanity has come with a tremendous amount of economic hardship, it is incredibly encouraging to see that – for low and non-alcoholic drinks producers – innovation has not stopped.

In fact, April was a tremendous month for low and non-alcoholic NPD. Case in point: much-feted London brewery Beavertown has entered the fray with a 2.8% ‘Super Session IPA’. Budweiser has switched up Budweiser Prohibition for the new Bud Zero. And, slightly surreally, BrewDog has teamed up with crushingly heavy metal band Lamb of God to release a non-alcoholic craft beer.

The Grocer has published a deep dive into the category with exclusive sales data, offering a cohesive look at the winners, losers and challengers pioneering low and non-alcoholic drinks in the off-trade, as drinks fly from supermarket shelves. We’re offering the report for free to Low2NoBev subscribers here.

So what’s in this newsletter?

NPD, as far as the eye can see, from the aforementioned heavy metal-inspired craft beer to new low-calorie liquors. Plus, Beverage Daily examines how brands can replace the ‘punch’ of alcohol in their drinks.

 

TheGrocer.co.uk
Beavertown enters low & no category with 2.8% Nanobot IPA...

BeverageDaily.com
From botanicals to CBD: replacing the ‘punch’ of alcohol in low to no drinks...

TheGrocer.co.uk
Budweiser axes non-alcoholic Prohibition Brew for new Bud Zero...

300x250 the grocer report 1

 

BeverageDaily.com
Green Times Brewing launches CBD alcohol-free IPA

TheGrocer.co.uk
Hensol Castle Distillery adds low-calorie liquor Trulo in four flavours

TheGrocer.co.uk
BrewDog links with heavy metal band Lamb of God for non-alcoholic beer

TheGrocer.co.uk
Made in Chelsea star Spencer Matthews’ Clean Liquor Company to launch low-alcohol rum and RTDs

TheGrocer.co.uk
Stella Artois gets the low & no treatment with new alcohol-free lager

 

UnitedNLB

 

If you would like to receive our monthly newsletter just register your interest here...