The non-alcoholic drinks sector was injected with a bit of star power this month, with the news that the one and only Kylie Minogue is launching her own non-alcoholic rosé.The drink, billed as having an “acidic balance mirroring that found in wine”, is made with a blend of European grapes and green tea from Yunnan in China.Non-alcoholic wine has arguably had a bigger battle on its hands than beer and spirits, at least when it comes to product quality and luring shoppers to try it.But there are major signs a renaissance is underway, and shoppers and retailers are beginning to take it seriously.Take the entry of Thomson & Scott’s Noughty brand into Waitrose. The upmarket brand has scored a landmark listing for its entire range in the retailer. Waitrose knows the wine category well, so if its buyers are convinced, you can be sure it’s based on a sound understanding of the way the market is going.Meanwhile bigger suppliers are not only renovating their existing non-alcoholic wines but launching completely new brands, like Hardys owner Accolade Wines, which earlier this year debuted &Then, a duo of “full-flavoured” non-alcoholic wines designed to offer a more premium experience for older millennial shoppers.So what’s in this newsletter?First up, The Grocer looks at recent NPD in the sector. Then Beverage Daily asks what the opportunity for low & no is in the economy space. TheGrocer.co.ukKylie Minogue to launch non-alcoholic sparkling rosé wine TheGrocer.co.ukPrinces enters mixers with trio of blended juice drinks BeverageDaily..co.ukBotanicals in alcohol-free drinks: ‘Creative product developers are pushing the boundaries of what is possible’ TheGrocer.co.ukSainsbury’s launches trial of Heineken branded low & no fixtures BeverageDaily..co.uk   Is there an opportunity for low and no alcohol in the economy space? TheGrocer.co.ukCoca-Cola discontinues Signature Mixers range TheGrocer.co.uk How Olivia Ferdi took CBD drinks brand Trip on its long journey  
 

L2N Sep 20 green nd

The non-alcoholic drinks sector was injected with a bit of star power this month, with the news that the one and only Kylie Minogue is launching her own non-alcoholic rosé.

The drink, billed as having an “acidic balance mirroring that found in wine”, is made with a blend of European grapes and green tea from Yunnan in China.

Non-alcoholic wine has arguably had a bigger battle on its hands than beer and spirits, at least when it comes to product quality and luring shoppers to try it.

But there are major signs a renaissance is underway, and shoppers and retailers are beginning to take it seriously.

Take the entry of Thomson & Scott’s Noughty brand into Waitrose. The upmarket brand has scored a landmark listing for its entire range in the retailer. Waitrose knows the wine category well, so if its buyers are convinced, you can be sure it’s based on a sound understanding of the way the market is going.

Meanwhile bigger suppliers are not only renovating their existing non-alcoholic wines but launching completely new brands, like Hardys owner Accolade Wines, which earlier this year debuted &Then, a duo of “full-flavoured” non-alcoholic wines designed to offer a more premium experience for older millennial shoppers.

So what’s in this newsletter?

First up, The Grocer looks at recent NPD in the sector. Then Beverage Daily asks what the opportunity for low & no is in the economy space.


TheGrocer.co.uk
Kylie Minogue to launch non-alcoholic sparkling rosé wine

TheGrocer.co.uk
Princes enters mixers with trio of blended juice drinks

BeverageDaily..co.uk
Botanicals in alcohol-free drinks: ‘Creative product developers are pushing the boundaries of what is possible’

TheGrocer.co.uk
Sainsbury’s launches trial of Heineken branded low & no fixtures

BeverageDaily..co.uk   
Is there an opportunity for low and no alcohol in the economy space?

TheGrocer.co.uk
Coca-Cola discontinues Signature Mixers range

TheGrocer.co.uk
How Olivia Ferdi took CBD drinks brand Trip on its long journey