That’s a wrap! Low2NoBev 2022 is done and dusted. Over three days, London’s Olympia played host to a vast range of exhibitors and industry professionals, while the stage was packed with debate, discussions, and insight into the state – and the future – of the growing category.The show was also jam-packed with innovation on display from exhibitors, from Sentia, a new drink which claims to replicate the taste and the relaxing effect of alcohol by activating neurotransmitters in the body with a proprietary blend of botanical ingredients, to a fresh spin on the world’s oldest alcoholic drink – mead – from Bemuse.Speaking to attendees, the consensus was that product quality in the sector is improving at a rate of knots. And that, while the industry faces many of the same challenges as other categories of food and drink, with sales on the rise and more and more shoppers paying attention, the future is bright for Low & No.Thank you for all your support… we’ll see you next year So what’s in this newsletter?First up, Beverage Daily looks at key innovations from the show floor at Low2NoBev. Then The Grocer looks at NPD and key hires in the sector. BeverageDaily.com  The latest innovations in low and no alcohol TheGrocer.co.ukBrewDog marketing chief Dan Jones leaves to join Small Beer Co BeverageDaily..co.ukSocial & sober inclusion: How can alcohol-free drinks become equals at events? TheGrocer.co.ukReal opens UK’s ‘first’ fermentation plant for non-alcoholic drinks MorningAdvertiser.co.uk   Lyre's new serve to launch at Low2NoBev BeverageDaily..com Where should no & low alcohol products sit on supermarket shelves? TheGrocer.co.uk Whitley Neill launches quartet of non-alcoholic spirits  
 

L2N Sep 20 green nd

That’s a wrap! Low2NoBev 2022 is done and dusted. Over three days, London’s Olympia played host to a vast range of exhibitors and industry professionals, while the stage was packed with debate, discussions, and insight into the state – and the future – of the growing category.

The show was also jam-packed with innovation on display from exhibitors, from Sentia, a new drink which claims to replicate the taste and the relaxing effect of alcohol by activating neurotransmitters in the body with a proprietary blend of botanical ingredients, to a fresh spin on the world’s oldest alcoholic drink – mead – from Bemuse.

Speaking to attendees, the consensus was that product quality in the sector is improving at a rate of knots. And that, while the industry faces many of the same challenges as other categories of food and drink, with sales on the rise and more and more shoppers paying attention, the future is bright for Low & No.

Thank you for all your support… we’ll see you next year

So what’s in this newsletter?

First up, Beverage Daily looks at key innovations from the show floor at Low2NoBev. Then The Grocer looks at NPD and key hires in the sector.


BeverageDaily.com  
The latest innovations in low and no alcohol

TheGrocer.co.uk
BrewDog marketing chief Dan Jones leaves to join Small Beer Co

BeverageDaily..co.uk
Social & sober inclusion: How can alcohol-free drinks become equals at events?

TheGrocer.co.uk
Real opens UK’s ‘first’ fermentation plant for non-alcoholic drinks

MorningAdvertiser.co.uk   
Lyre's new serve to launch at Low2NoBev

BeverageDaily..com 
Where should no & low alcohol products sit on supermarket shelves?

TheGrocer.co.uk
Whitley Neill launches quartet of non-alcoholic spirits