News & Insights

  • IMPORTANT INFORMATION - CORONAVIRUS

    Low2NoBev Show 17th-18th June 2020 at The Old Truman Brewery, London - POSTPONED DUE TO CORONAVIRUS As the COVID-19 health situation escalates and restrictions are increased globally we have made the decision to postpone the Low2NoBev Show. The Low2NoBev Show will now run alongside The Restaurant Show on 28th-30th September 2020 at…

    Tuesday March 17

  • LOW AND NO DRINKERS NEED TO 'FEEL LIKE PART OF THE GROUP'

    ‘Sociability’ is an essential ingredient in creating a successful low and no-alcohol product according to Richard Clark, founder and managing director of Drynks. Launched in October 2019 after two-and-a-half years of research by founder Richard Clark, Drynks has invested £1m in creating vacuum distil technology to create its 0.05% ABV…

    Friday March 06

  • GAP IN DEMAND AND AVAILABILITY OF LOW-ALCOHOL OPTIONS

    While the number of people trying low-alcohol drinks is growing, customers say they still struggle finding teetotal options when drinking and dining out of home. There is a disparity between demand and widespread availability of non-alcoholic options, according to a YouGov survey commissioned by alcohol watchdog the Portman Group. Some…

    Tuesday January 28

  • ONE-IN-FOUR PUB VISITS NOW ALCOHOL-FREE

    One-in-four pub visits now alcohol-free Booze-free occasions are booming as new research shows a quarter of all pub visits now don’t include alcohol. As non-alcoholic visits are forecast to surge, two in three licensees are asking for help to maximise the growing low and no-alcohol opportunity in their pubs. The…

    Monday January 27

  • A THIRD OF UK DRINKERS CONSUMING LESS ALCOHOL THAN A YEAR AGO

    New research has revealed more people are drinking less alcohol than they did 12 months ago with Millennials spearheading the trend towards low and no-alcohol beverages. The survey from premium soft drink, tonic and mixer brand Franklin & Sons and Launchpad Research also claims consumers are being more mindful about…

    Friday January 17

  • TOP BRANDS PREDICT AN EXCITING YEAR OF ACCELERATION AHEAD FOR THE LOW/NO CATEGORY WITH NEW PRODUCT LAUNCHES, EVENTS AND TRIALLING…

    Top brands predict an exciting year of acceleration ahead for the low/no alcohol category with new product launches, events and trialling at the heart of promotional activitySome of hospitality’s top drinks brands are predicting that 2020 will be an exciting year of acceleration for the emerging low/no alcohol drinks category…

    Thursday January 16

  • ALCOHOL-FREE COCKTAILS KICK OFF 2020 IN STYLE AT JANUARY’S MINDFUL DRINKING FESTIVAL

    Club Soda’s seventh Mindful Drinking Festival will once again fill the Old Truman Brewery on Brick Lane with the biggest and best low and no-alcohol drinks. The two-day event will showcase: over 60 low and no alcohol drinks to try, including all your favourite cocktails with Lyre’s Non-Alcoholic Spirits free…

    Wednesday January 08

  • HOW TO BUILD A POWERFUL BRAND IN THE LOW AND NO ALCOHOL CATEGORY

     The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category. Premiumization is key if brands…

    Wednesday November 27

  • DECLINING ALCOHOL CONSUMPTION IN LONDON: THREAT OR OPPORTUNITY

    According to the MCA UK Pub Market Report 2019, over half of UK consumers are drinking less than they were 12 months ago or not drinking at all. But is the declining alcohol consumption a threat or opportunity? Our Market Intelligence arm MCA have teamed up with Time Out to…

    Tuesday November 26

  • IS THERE MONEY IN MODERATION?

    Last week Diageo, one of the world’s largest spirit makers, announced it had increased its holding in non-alcoholic spirit brand Seedlip to a majority stake, having previously bought 20% of the company back in 2016.  Since then, Seedlip has expanded to more than 25 countries and seeks to cater for…

    Tuesday November 19

  • A NEW TRADE SHOW FOR THE LOW TO NO BEVERAGE SECTOR 

    Leading B2B media company William Reed, creators of market leading events, publications and awards, has unveiled a new trade show designed to support the growth of the low to no beverage sector.  The event aims to showcase a broad spectrum of low and no-alcohol drinks brands from beers, ciders, wines…

    Thursday September 26