News & Insights

  • A NEW TRADE SHOW FOR THE LOW TO NO BEVERAGE SECTOR 

    Leading B2B media company William Reed, creators of market leading events, publications and awards, has unveiled a new trade show designed to support the growth of the low to no beverage sector.  The event aims to showcase a broad spectrum of low and no-alcohol drinks brands from beers, ciders, wines…

    Thursday September 26

  • IS THERE MONEY IN MODERATION?

    Last week Diageo, one of the world’s largest spirit makers, announced it had increased its holding in non-alcoholic spirit brand Seedlip to a majority stake, having previously bought 20% of the company back in 2016.  Since then, Seedlip has expanded to more than 25 countries and seeks to cater for…

    Tuesday November 19

  • DECLINING ALCOHOL CONSUMPTION IN LONDON: THREAT OR OPPORTUNITY

    According to the MCA UK Pub Market Report 2019, over half of UK consumers are drinking less than they were 12 months ago or not drinking at all. But is the declining alcohol consumption a threat or opportunity? Our Market Intelligence arm MCA have teamed up with Time Out to…

    Tuesday November 26

  • HOW TO BUILD A POWERFUL BRAND IN THE LOW AND NO ALCOHOL CATEGORY

    Article by Rachel Arthur, Editor of BeverageDaily  The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in…

    Wednesday November 27