News & Insights

  • A THIRD OF UK DRINKERS CONSUMING LESS ALCOHOL THAN A YEAR AGO

    Article by Alice Leader, Reporter, MA editorial New research has revealed more people are drinking less alcohol than they did 12 months ago with Millennials spearheading the trend towards low and no-alcohol beverages. The survey from premium soft drink, tonic and mixer brand Franklin & Sons and Launchpad Research also…

    Friday January 17

  • TOP BRANDS PREDICT AN EXCITING YEAR OF ACCELERATION AHEAD FOR THE LOW/NO CATEGORY WITH NEW PRODUCT LAUNCHES, EVENTS AND TRIALLING…

    Top brands predict an exciting year of acceleration ahead for the low/no alcohol category with new product launches, events and trialling at the heart of promotional activitySome of hospitality’s top drinks brands are predicting that 2020 will be an exciting year of acceleration for the emerging low/no alcohol drinks category…

    Thursday January 16

  • ALCOHOL-FREE COCKTAILS KICK OFF 2020 IN STYLE AT JANUARY’S MINDFUL DRINKING FESTIVAL

    Club Soda’s seventh Mindful Drinking Festival will once again fill the Old Truman Brewery on Brick Lane with the biggest and best low and no-alcohol drinks. The two-day event will showcase: over 60 low and no alcohol drinks to try, including all your favourite cocktails with Lyre’s Non-Alcoholic Spirits free…

    Wednesday January 08

  • HOW TO BUILD A POWERFUL BRAND IN THE LOW AND NO ALCOHOL CATEGORY

    Article by Rachel Arthur, Editor of BeverageDaily  The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in…

    Wednesday November 27

  • DECLINING ALCOHOL CONSUMPTION IN LONDON: THREAT OR OPPORTUNITY

    According to the MCA UK Pub Market Report 2019, over half of UK consumers are drinking less than they were 12 months ago or not drinking at all. But is the declining alcohol consumption a threat or opportunity? Our Market Intelligence arm MCA have teamed up with Time Out to…

    Tuesday November 26

  • IS THERE MONEY IN MODERATION?

    Last week Diageo, one of the world’s largest spirit makers, announced it had increased its holding in non-alcoholic spirit brand Seedlip to a majority stake, having previously bought 20% of the company back in 2016.  Since then, Seedlip has expanded to more than 25 countries and seeks to cater for…

    Tuesday November 19

  • A NEW TRADE SHOW FOR THE LOW TO NO BEVERAGE SECTOR 

    Leading B2B media company William Reed, creators of market leading events, publications and awards, has unveiled a new trade show designed to support the growth of the low to no beverage sector.  The event aims to showcase a broad spectrum of low and no-alcohol drinks brands from beers, ciders, wines…

    Thursday September 26