Admissions policy

Only pre-registered visitors and exhibitor badge holders will be able to attend the show.

Low2NoBev is only open to anyone who sources and buys low and no-alcohol beverages across retail, hospitality, convenience and the on/off licensed trade.

No one under the age of 18 will be able to attend the show, this includes babies in arms and pushchairs.

Visitors MUST be in the trade.

Badge holders must not allow their badges to be worn by anyone else.

Anyone obtaining a visitor or exhibitor badge by theft, deception or other illegal means may be asked to leave the show.

Anyone attending the show should carry some form of photo-ID (passport, photo-ID driving licence, national identity card) or other identification acceptable to the Organisers which the Organisers may ask to see.

Anyone attending the show must not take part in any canvassing, leafleting, demonstrations, objectionable behaviour or wear offensive apparel or be involved in any activity which may disrupt the show.

Press badges at the show are restricted to publishers, editors, journalists, photographers, broadcasters and web bloggers associated with the industry.  If you are already receiving show press releases from us, you will automatically be registered as Press for the show and your ‘Press badge’ will be emailed to you a week before the event. Advertising personnel and media sales representatives will not be registered as press but should register free via visitor registration here.

Members of the press may be required to complete an application form and produce accreditation in the form of a photocopy of a recognised press or media card, business card, NUJ card, a letter from the editor or an official web address linking to a press release in order to verify their position. Press applications from advertising personnel and media sales representatives will not be accepted.

Official show photographers and film crew will be taking photographs and filming at the show. Anyone attending consents to such photography and filming without compensation and confirms that the Organisers shall be entitled to use such photographs and videos, which may include photographs and videos of visitors, for the purpose of marketing the show in future, for exploitation in any and all media, without liability. No other photography or filming will be permitted at the show without prior approval of the Organisers.

Many exhibitors give out samples of products for potential buyers to try. These are intended for genuine retail or hospitality buyers or users. Anyone found to be taking excessive samples from stands without engaging with the exhibitor or without the exhibitors express permission, may be asked to leave the event.

The organisers has no control over the food & drink products distributed at our shows and cannot be held responsible for any allergic reactions to food sampled or purchased whilst at one of our shows.

Students are not permitted to attend due to capacity restrictions in place at the venue.

The Organisers reserve the right to exclude or remove anyone from the show who do not comply with this policy or who they reasonably consider are likely to break these rules or who is prohibited from attending under any applicable sanctions, laws or regulations, or otherwise at the Organisers’ discretion.

Visitors understand that by choosing to allow their badge to be scanned by an exhibitor or sponsor when at the event, they will be providing the exhibitor or sponsor with their personal data. Visitors consent to this personal data being used to contact them about their products or services.

The organisers reserve the right to confiscate any sample they deem to have been acquired inappropriately or not for professional buying purposes.

Non-exhibiting companies attending William Reed Events are requested not to solicit for business on the show floor or from exhibitors within the show.

Due to health and safety restrictions of the venue, no cases/trolley bags will be allowed to enter the halls.

Thank you for your understanding and we hope you have a great show!